Facebook: More like home

Facebook is more of comfortable social media platform for me personally.  I am more familiar with Facebook than any other one.  Although I often learn something new about it.  Facebook seems to lead the way, or be the first social media platform a perosn or organization goes to for connections or exposure.

Facebook makes the link between people and health organizations seem simple.
"Like" their page:

• Their popularity goes up
• Receive a coupon for a product
• Receive posts on your timeline from them

Visit their page:

• Learn about an event they have coming up. 
• Learn how to contribute to their cause
• Get updated (hopefully, anyways) health information related to their cause
• Get tips on how to remain healthy
• Receive words of encouragement

Both the organization and the user are able to interact and communicate with each other on the same page.  Posts are able to be posted by a user onto the organization's Facebook page and easily a conversation could be started.  The interaction may also be halted by the organization not responding or even going as far as deleting the original post.

Organizations are not just taking in typed words and relying information through typed words to the users.  Videos, pictures, links, and more are shared by both the organization and the user over Facebook.  Such features makes Facebook more attractive visibily and keeps the attention of users.

An organzation is able to make more of a brand through the setting up of the Facebook page.  Tech support is constantly available to organizations who have questions or need assistance with their page. 

The Facebook page that I searched and quickly found was the American Heart Association - Go Red For Women: http://www.facebook.com/GoRed#!/GoRed

Go Red For Women kept their page updated multiple times throughout a single day.  It was a a very busy and graphic page.  Multiple pictures and encouraging sayings/facts were uploaded on these daily posts.  Users of Facebook were interacting with each other through comments and posts.  Some posts included over 100 comments from the users!

The area that I seen that was lacking the most was interaction on behalf of the American Heart Association itself.  Some posts initiated by the American Heart Association were questions directly towards the viewers.  Although there were plenty of answers on behalf of the users the organization itself never commented back or responded at all.  I understand this is a large organzation and with over 300K likes this would be a tough job.  No matter the size of the organization I think it should still acknowledge their users.

The overall success of a Facbook page for a health organization are the constant updates, the multiple use of its resources provided through Facebook, and the interaction between it's "customers" and organization.

After all, its free, it helps obtain and maintain "customers", and provides key resources directly to the organization.